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Outdoor PR 101: Writing a Stellar New Product Press Release

Posted by Eric Sivertsen on Sep 23, 2016 3:12:47 PM

You've sunk the time into developing a totally revolutionary new product that's going to take the outdoor audience by storm and drive consumers to their nearest retailer, dealer or e-commerce site to pick up one of their own.

But how to get the word out?

Step one is putting together an effective press release that announces the new development and gets coverage and pickups across the industry. Remember the following when drafting up your release and strategy.

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Topics: Outdoor

MozCon 2016: Marketing is Empathy

Posted by Ruth Sturm on Sep 15, 2016 12:04:32 PM

I’m not going to lie to you guys - Seattle is pretty awesome. Even when I got horrendously lost attempting to navigate public transit on my own, the unexpectedly sunny skies and smell of the water kept me feeling chipper. But, of course, the best part of the trip has been the incredible speakers at MozCon 2016.

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Topics: Digital Marketing

MozCon 2016: 10 Key Takeaways from Day 1

Posted by Ruth Sturm on Sep 13, 2016 12:48:04 PM

I’m incredibly excited to be in Seattle at MozCon 2016. MozCon is an annual SEO conference hosted by Moz, an online marketing software company. It’s considered one of the most advanced, actionable conferences in the SEO business.

(Also, I get to be in a place that is near a body of water, which is pretty cool when you live in Sioux Falls.)

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Topics: Digital Marketing

Financial Institutions and Facebook: 4 Ways to Avert Disaster and Excel

Posted by Skyler Crabill on Sep 8, 2016 2:05:45 PM

It's an inevitability. As your bank or credit union grows, you're going to want to stake your claim on social media. And while other businesses might find this transition simple, the regulations of the banking world might scare you off from tackling the realm of Facebook.

Just remember that it's a doable task as long as you take precautions to set yourself up for success.

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Topics: Finance

3 Unique Ways to Engage Customers with a New Outdoor Product

Posted by Eric Sivertsen on Sep 1, 2016 8:25:12 AM

The Internet is noisy. Online users are flooded with so much information about different products that many have developed a mental block against product advertising.

If you're launching a new product, check out the below ideas on how to break through that block and really make an impression. 

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Topics: Outdoor

Social Eye-Catchery: 4 Design Tips to Resonate on Social Feeds

Posted by Skyler Crabill on Aug 25, 2016 2:10:11 PM

We all know that making a good first impression is vital, and the same rule of thumb applies to your company's social profiles. Having something that is eye-catching and interesting can make or break whether or not someone will like, follow, comment, share, retweet, favorite, up-vote or pin something from your page.  

Okay, so how do you do it?

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Topics: Digital Marketing

Out with the Old: 6 Bank Branch Mainstays That Need to Go

Posted by Justin Smorawske on Aug 19, 2016 9:09:23 AM

Much like most fellow retail industries, banking isn't immune to the need for change. Physical branches in particular might prove the most difficult to adapt to a landscape that drifts further from traditional on an annual basis.

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Topics: Finance

We've Been Named to Inc. 5000 - Two Years Running

Posted by Eric Sivertsen on Aug 17, 2016 10:51:25 AM

We were recently named for the second year in a row to the annual Inc. 5000 list, a list of the top rising private companies in the United States. Through the years the list has included such companies as Microsoft, Yelp, Pandora and Zappos.

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Topics: Epicosity

5 Outdoor Product Launch Essentials to Share with Dealers and Resellers

Posted by Justin Smorawske on Aug 11, 2016 8:09:28 AM

When you create a new product in the outdoor industry, whether it's the latest must-have pistol, the next great hunting accessory or a soon-to-be-necessary piece of fitness equipment, you are what you promote. And when this promotion is executed upon not by your own internal team but by third-party dealers and resellers, it's crucial that you handle rollouts with the right tools.

So what are some of the most important elements of a successful new-product dealer promo package?

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Topics: Outdoor

August Employee of the Month: Sarah Kolbeck

Posted by Eric Sivertsen on Aug 4, 2016 3:36:12 PM

Epicosity is having a fantastic month so far, so it's high time we recognized our teammates who are totally crushing it in the office in the past 30 days. We'd be remiss in not shouting the praises of our very own office manager Sarah Kolbeck, who singlehandedly keeps the clocks running in trafficking the the workflow of our crew.

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Topics: Epicosity