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3 Customer Opportunities Your Agriculture Brand is Missing

Posted by Justin Smorawske on Dec 8, 2016 8:24:56 AM

You put out the magazine ad. You developed your catalog. You sent out a mailer or two to your key markets. But what else can your agriculture or ag technology brand be doing to reach more consumers and drive more sales? There are ample opportunities to build your agriculture brand.

Here are three opportunities you may be missing out on in your agriculture marketing strategy.

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Topics: Agriculture

5 Ways to Boost Your Bank or Credit Union's Customer Loyalty

Posted by Eric Sivertsen on Dec 6, 2016 4:32:27 PM

Customer loyalty. It's a buzzword in the retail sector, and it just so happens to affect retail banking as well. But with so much noise and so much competition in the marketplace, from fellow financial institutions, as well as fledgling big-box retailer players, how can banks and credit unions build loyalty effectively?

Here are a few basic tips to get your efforts started.

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Topics: Finance

How to Make College or University Marketing Conferences Worth Your While

Posted by Eric Sivertsen on Dec 2, 2016 10:34:46 AM

Trotting off to another college tradeshow? Packing up your booth for the next university marketing convention? No matter the type or setup of your next marketing conference, there are ways you as a higher education marketer can take advantage of the situation both through learning new tricks and engaging with the right consumers for the duration of the event.

Here are four things to keep in mind next time you hit up a higher education conference.

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Topics: Higher Education

5 Higher Education Marketing Trends Worth Looking Into

Posted by Justin Smorawske on Dec 2, 2016 10:28:30 AM

Jumping on the bandwagon can be daunting - who knows where a given marketing trend will go, if anywhere? But waiting too long, particularly when your target demographic is constantly on the cusp of the next social platform or digital trend, can be a big detriment to your marketing strategy. Colleges and universities need to stay on top of (and ahead of) the avenues by which they can deliver quality, useful content to their end consumers.

Here are five trends in the realm of higher education marketing that are definitely worth looking into.

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Topics: Higher Education

Epicosity Earns 11 Davey Awards

Posted by Justin Smorawske on Dec 2, 2016 10:00:38 AM

Epicosity was honored to receive 11 of this year's Silver Davey Awards for campaigns for 10 of our clients. The Davey Awards are described as "the largest and most prestigious awards competition exclusively for the 'Davids' of creativity." 

They're named for the story of David and Goliath, in which strength was derived from a big idea rather than expansive resources - or in this case, big marketing budgets. Here is some of the work that was selected:

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Topics: Epicosity

4 Event Marketing Strategy Digital Must-Haves

Posted by Chris Kappen on Nov 28, 2016 11:35:15 AM

So you're about to market your event online - where should you even start?

There are countless ways to get more registrants to your event, but there are a few pre-, mid- and post-event strategies that need to be included in your next presentation, conference or tradeshow. Here are some of them.

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Topics: Digital Marketing

4 Digital Marketing Must-Dos We Learned at #INBOUND16

Posted by Luke Tatge on Nov 17, 2016 9:04:13 AM

With Inbound 2016 in our rearview mirror, the Epicosity digital crew reflected on some of the key learnings on optimization for web and email communication we picked up at the conference last week.

The following are four that stuck out to us.

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Topics: Digital Marketing

4 Insights for Maximizing Your Brand's Website Content

Posted by Luke Tatge on Nov 10, 2016 6:56:39 AM

Upkeeping a blog, or even a comprehensive website for that matter, is more than a lot of companies and organizations are willing to do or pay someone to do on their behalves. But the fact of the matter is, a great post or great video or great piece of compiled information has a potentially long shelf life and can have a great deal of impact.

Here are four key insights on content gleaned from day one of this year's Inbound 2016 conference.

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Topics: Digital Marketing

The Guide to Launching a Product in the Agriculture Industry

Posted by Eric Sivertsen on Nov 4, 2016 11:14:35 AM

When it comes to launching a new product in the agriculture industry, there are some must-dos that will enhance the impact you create in your market. Whether it's heavy machinery, irrigation systems or the latest mobile app for monitoring crops, a product launch in a business-to-business setting can differ a bit from your standard direct-to-consumer roll-out.

So what are some of the key, critical elements of a successful agriculture product launch?

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Topics: Agriculture

Employee of the Quarter: Kristi Wire

Posted by Eric Sivertsen on Nov 1, 2016 1:56:13 PM

With another quarter under our belt, the time has come to give a shout-out to one of the exceptionally fantastic team members of Epicosity. We're recognizing someone who has shown an amazing amount of leadership and dedication over the past three months at the agency. This quarter's honoree is Kristi Wire, a member of our graphic design team.

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Topics: Epicosity