To live or not to live - that is the question.
Social media is all about the now, and what is more now than live? Periscope and Meerkat paved the way, but things moved quickly. A short time later, we can now go live on just about any social platform, with Facebook, Instagram, Twitter and YouTube leading the pack.
But just because your company can go live doesn't mean that it should. Here are some things to keep in mind when your company is mulling the idea of live video.