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How Millennial Investing is Affecting Banks and Credit Unions

Posted by Eric Sivertsen on Oct 20, 2016 3:09:29 PM

Millennials do things a little bit differently. They have different priorities, different job outlooks and - what you came here for - different approaches to managing finances and investments. Investing app Stash conducted a survey of millennials and found that as many as 80 percent aren't invested in the stock market at all.

So what mentality can you expect from your millennial bank and credit union customers when it comes to investing and saving?

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Topics: Finance

Epicosity Picks Up 12 MarCom Awards

Posted by Justin Smorawske on Oct 18, 2016 10:00:00 AM

We were grateful to recently pick up 12 Gold and Platinum 2016 MarCom Awards, with nine of our awesome clients represented among the work honored.

The MarCom Awards are given annually to individuals and companies involved in the concepting, writing and design of print, visual, audio and web materials and programs. Here's how the honors all shook out:

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Topics: Epicosity

4 Tips for Marketing Your Agriculture Brand Online

Posted by Justin Smorawske on Oct 13, 2016 8:20:35 AM

Agriculture has become a crowded marketplace. The industry is growing, and technology is playing a bigger and bigger role in everyday farming operations. That's why making sure your voice is heard above the crowd of competitors is key to the success of your agriculture brand.

Remember these four tips when planning out your agriculture online marketing strategy.

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Topics: Agriculture

4 Easy SEO Fixes You Can Do Right Now

Posted by Ruth Sturm on Oct 6, 2016 9:52:06 AM

It’s important to mention one thing right off the bat: SEO is not easy.

There is simply no fast, quick and cheap way to move your website up the search engine rankings. High-authority websites like Wikipedia dominate question-based searches, whereas it is almost impossible to beat retail giants like Amazon in any sort of product search.

The best way to see results with your website is ongoing, consistent, well-strategized SEO work. However, there are a few common things that can be quickly fixed and start you on a great path toward search-engine success.

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Topics: Digital Marketing

Why Digitization is Worth the Effort for Banks and Credit Unions

Posted by Chris Kappen on Oct 4, 2016 8:18:17 AM

Trying out new methods of getting through to your customers can be difficult and downright scary for any retailer. But when it comes to the age-old arena of retail banking, it may be even harder to embrace change.

The truth is, though, that change can have a direct effect on your bottom line. (And that's a language that any banker worth his or her salt speaks fluently.)

So what's the big deal with "going digital," anyway? And why is it worth banks and credit unions' collective while? Let's discuss.

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Topics: Finance

ABA Bank Marketing Conference 2016: It's a P2P World

Posted by Cheryl Elbers on Sep 29, 2016 2:56:19 PM

We recently had the opportunity to stop by the American Bankers Association (ABA) Bank Marketing Conference in Nashville, and the primary focus of the event was the digital age and its millennials. 

Other talking points of the event held earlier this week included the "stiffness" label associated with banks and bankers and what banking customers really want and expect in today's market. Is being overly professional or "stiff" really what it takes to gain people's trust with their money? Or does this day and age require more than that?

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Topics: Finance

Outdoor PR 101: Writing a Stellar New Product Press Release

Posted by Eric Sivertsen on Sep 23, 2016 3:12:47 PM

You've sunk the time into developing a totally revolutionary new product that's going to take the outdoor audience by storm and drive consumers to their nearest retailer, dealer or e-commerce site to pick up one of their own.

But how to get the word out?

Step one is putting together an effective press release that announces the new development and gets coverage and pickups across the industry. Remember the following when drafting up your release and strategy.

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Topics: Outdoor

MozCon 2016: Marketing is Empathy

Posted by Ruth Sturm on Sep 15, 2016 12:04:32 PM

I’m not going to lie to you guys - Seattle is pretty awesome. Even when I got horrendously lost attempting to navigate public transit on my own, the unexpectedly sunny skies and smell of the water kept me feeling chipper. But, of course, the best part of the trip has been the incredible speakers at MozCon 2016.

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Topics: Digital Marketing

MozCon 2016: 10 Key Takeaways from Day 1

Posted by Ruth Sturm on Sep 13, 2016 12:48:04 PM

I’m incredibly excited to be in Seattle at MozCon 2016. MozCon is an annual SEO conference hosted by Moz, an online marketing software company. It’s considered one of the most advanced, actionable conferences in the SEO business.

(Also, I get to be in a place that is near a body of water, which is pretty cool when you live in Sioux Falls.)

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Topics: Digital Marketing

Financial Institutions and Facebook: 4 Ways to Avert Disaster and Excel

Posted by Skyler Crabill on Sep 8, 2016 2:05:45 PM

It's an inevitability. As your bank or credit union grows, you're going to want to stake your claim on social media. And while other businesses might find this transition simple, the regulations of the banking world might scare you off from tackling the realm of Facebook.

Just remember that it's a doable task as long as you take precautions to set yourself up for success.

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Topics: Finance