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Epicosity Garners 10 Addy Awards, SDAF Creative Legacy Award

Posted by Eric Sivertsen on Feb 27, 2017 3:07:52 PM

The Epicosity team celebrated some exciting victories Friday night at the 2017 South Dakota Advertising Federation (SDAF) Addy Awards, including 10 trophies for exciting client work throughout the year and our own creative director Scott Ostman picking up the Creative Legacy Award for his incredible career achievements.

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Topics: Epicosity

Instagram Takes Plunge on Multi-Photo, Multi-Video Posts

Posted by Skyler Crabill on Feb 23, 2017 3:11:33 PM

There have been whispers and rumors about Instagram adding multiple photos and videos to a single post for quite some time now, and yesterday Instagram finally delivered.

It's always been a faux pas to post multiple photos of a single event back to back (to back) and clutter up someone's timeline, but, with this latest update, there is no need to painstakingly pick the single best photo or video from an experience you want to remember.

Let's break down how this works.

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Topics: Digital Marketing

The Guide to Making Your College Viewbook Design Stellar

Posted by Justin Smorawske on Feb 20, 2017 10:33:24 AM

It's the gold-standard of your college marketing - but how can a viewbook survive in an increasingly digital marketing world? Your viewbook can still be the calling card of "the reasons why..." to attend your college or university.

Here are a few tips to keep in mind for making your viewbook look great and stay effective for student recruiting.

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Topics: Higher Education

First Impressions: What Your Banking Branches Say About You

Posted by Eric Sivertsen on Feb 16, 2017 1:48:38 PM

When it comes to banking, the branch might seem like it's going the way of the dodo bird. With the movement toward online and mobile banking and self-service finances, it can be easy to forget that your retail branches are the last vestiges of true face-to-face interaction with your customers.

But if you're not taking advantage of what you have, what does the state of your branches run the risk of saying to your customers?

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Topics: Finance

7 Ways to Rock an Effective Infographic

Posted by Jeremy Peters on Feb 15, 2017 2:38:36 PM

Are infographics a powerful marketing tool or just a trending buzzword? Well, the answer is both.

When done correctly, infographics can be very effective and much more successful with recallability than traditional text and bullet points. How successful, you ask? Infographics are 30 times more likely to be read than a text article. 

More and more people want infographics, but does the content match the medium? There are many factors that make a successful infographic, but here are seven that as a designer I feel are highly important.

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Topics: Digital Marketing, Design

The Epicenter: 1 Year In, Feeling Revitalized

Posted by Eric Sivertsen on Feb 15, 2017 11:38:13 AM

The term “time flies” comes to mind as we reflect back over the last year. Feb. 15, 2017, marks one year in the newly developed Epicenter, and, although it has been just a year since we began calling downtown Sioux Falls our home, the journey to our new home was much longer.

We had been searching for a space to expand Epicosity for about one-and-a-half years before closing in on the vacated Good Shepherd building, whose operation had relocated elsewhere. What happened next was an incredible, rewarding revitalization project that has recently been recognized by Downtown Sioux Falls.

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Topics: Epicosity

Why Snapcodes for Business are a Promotional Game-Changer

Posted by Skyler Crabill on Feb 10, 2017 2:26:14 PM

QR codes have had a rough life. The idea is great, but they just never really seemed to fully catch on. But with Snapchat fully embracing the QR code concept, they're making it the primary way to add new users.

Snapcodes work well because they are used directly in the app, just like taking any other picture. (Puppy face not necessary.)

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Topics: Digital Marketing

5 Tips for Upping Your College or University's Instagram Game

Posted by Skyler Crabill on Feb 9, 2017 1:23:19 PM

Instagram boasts more than 500 million users that generate 4.2 billion likes every 24 hours and upload 95 million photos and videos every day. So if you are wondering if your university or college should be on Instagram, the short answer is "yes."

There’s more to it, though, than simply uploading a picture, adding a filter and picking a few hashtags. The following five tips will help take your Instagram game to the next level and help wow that ever-difficult 16-to-24-year-old demographic.

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Topics: Higher Education

New Hire: Peter Chapman

Posted by Eric Sivertsen on Feb 7, 2017 10:01:36 AM

The video department at Epicosity just got a little bigger - we welcomed our new video producer Peter Chapman to the Epicosity team in January. He comes to us most recently from working video production at the University of South Dakota and has already hit the ground running shooting some of our amazing clients.

Let's get to know Peter.

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Topics: Epicosity

How to Select Bank or Credit Union Website Imagery That Clicks

Posted by Justin Smorawske on Feb 7, 2017 9:02:29 AM

Is a picture worth a thousand words? Perhaps - at least when it comes to website imagery for your bank or credit union. Research group Brain Rules determined that, in day-to-day conversations, recollection of heard information is at about 10 percent after a three-day span. Meanwhile, visuals accompanying that information cause knowledge retention of as much as 65 percent in the same time period.

Here are a few considerations you should make when selecting imagery for your bank or credit union website.

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Topics: Finance