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How to Tell When Live Video is Right for Your Company

Posted by Skyler Crabill on Jan 17, 2017 3:49:18 PM

To live or not to live - that is the question.

Social media is all about the now, and what is more now than live? Periscope and Meerkat paved the way, but things moved quickly. A short time later, we can now go live on just about any social platform, with Facebook, Instagram, Twitter and YouTube leading the pack.

But just because your company can go live doesn't mean that it should. Here are some things to keep in mind when your company is mulling the idea of live video.

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Topics: Digital Marketing

3 Signs of a Trustworthy Design Agency

Posted by Kristi Wire on Jan 11, 2017 1:24:27 PM

Committing to an agency relationship takes a lot of trust and a lot of faith. That's why selecting a design agency to take your visual marketing to the next level is so critical. There's just one problem: How do you find this magical, trustworthy design agency?

Here are a few signs to look for when you're sussing out your options.

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Topics: Design

How to Drive Website Sales of Agricultural Products

Posted by Eric Sivertsen on Jan 9, 2017 10:29:27 AM

While there's no exact science to selling your agricultural products online, there are plenty of ways to improve your odds of boosting your sales quotient. From making use of compelling website copy to managing your flow of traffic more efficiently to taking advantage of existing social platforms, you have options.

Here are four ways you can potentially drive up your ag website sales over time.

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Topics: Agriculture

Employee of the Quarter: Heather Covrig

Posted by Eric Sivertsen on Jan 3, 2017 4:38:39 PM

We're welcoming the new year by giving major props to one of our own - yep, it's time for another Employee of the Quarter honoree at Epicosity. This quarter we're recognizing a teammate with an incredible amount of drive, an unrelenting positive attitude and a highly valuable level of dedication. This quarter's selection is Heather Covrig, a member of the account executive team.

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Topics: Epicosity

5 B2B Marketing Tips Worth Considering

Posted by Eric Sivertsen on Dec 20, 2016 8:21:12 AM

When you're a B2B company, you do things your own way. The way that a B2C company approaches a marketing strategy, particularly a digital one, can be vastly different than what you're more apt to prioritize. But there are similar tools that, when utilized in a different way, can be quite lucrative to a B2B marketer.

Try these five tips on for size.

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Topics: Digital Marketing

How to Calculate Your Bank's or Credit Union's Share of Wallet

Posted by Justin Smorawske on Dec 15, 2016 1:44:34 PM

If you've ever picked up a finance trade magazine or attended a bankers' conference or stopped by a credit union marketing speaking engagement, the term "share of wallet" or "wallet share" has been bounced around time and again. You know it's important. You know it's vital to your cross-sell strategy.

But how is a bank or credit union supposed to approach gathering this important data? Well, there are levels to how in-depth you can go. Try these on for size when you're developing your wallet-share growth strategy.

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Topics: Finance

The Guide to Making Your University Marketing Strategy Work

Posted by Justin Smorawske on Dec 12, 2016 11:00:55 AM

It's that time of year. You're setting up meetings with your team to get your college's or university's marketing strategy in order for the 2017-18 school year. But what are some key essentials to ensuring you're prepped for catering to your Gen-Z target market?

Here are some basic guidelines to gut-check your outlined college or university marketing strategy before you get too far down the pipeline.

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Topics: Higher Education

3 Customer Opportunities Your Agriculture Brand is Missing

Posted by Justin Smorawske on Dec 8, 2016 8:24:56 AM

You put out the magazine ad. You developed your catalog. You sent out a mailer or two to your key markets. But what else can your agriculture or ag technology brand be doing to reach more consumers and drive more sales? There are ample opportunities to build your agriculture brand.

Here are three opportunities you may be missing out on in your agriculture marketing strategy.

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Topics: Agriculture

5 Ways to Boost Your Bank or Credit Union's Customer Loyalty

Posted by Eric Sivertsen on Dec 6, 2016 4:32:27 PM

Customer loyalty. It's a buzzword in the retail sector, and it just so happens to affect retail banking as well. But with so much noise and so much competition in the marketplace, from fellow financial institutions, as well as fledgling big-box retailer players, how can banks and credit unions build loyalty effectively?

Here are a few basic tips to get your efforts started.

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Topics: Finance

How to Make College or University Marketing Conferences Worth Your While

Posted by Eric Sivertsen on Dec 2, 2016 10:34:46 AM

Trotting off to another college tradeshow? Packing up your booth for the next university marketing convention? No matter the type or setup of your next marketing conference, there are ways you as a higher education marketer can take advantage of the situation both through learning new tricks and engaging with the right consumers for the duration of the event.

Here are four things to keep in mind next time you hit up a higher education conference.

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Topics: Higher Education