Social media management is crucial for brands as more audiences expect businesses to have a presence online and respond in real time to their questions. However, social media requires a lot of time and commitment to provide value while not being weighed down by the demands of this role.
As such, we’re here to offer you three tips to improve your outdoor social media management skills. Whether you’re a single operator or working with a team, these tips will help you find scale and sustainability to effectively manage your community and social media channels.
Like any solid communication strategy, listening is key to understanding what audiences want, how they react to your content, and ultimately help you predict what they will do and the questions they will ask. By looking at your popular content, you can build tools to improve your social media responses and response times with your audiences.
This can be accomplished in a few simple steps that involves looking deeper at the information already available to you. Whether it’s Facebook, Instagram, YouTube or Twitter, the following strategies will help you:
This document can be used as a foundation to create and expand upon specific topics to answer direct messages, comments, etc.
Using the insights gained from leveraging community feedback, your social media team can focus on creating content that sparks conversations.
While it may seem pretty obvious, what you post will set the foundation of what conversations your audiences will have. If you’re not posting content that will encourage audiences to leave comments or create a conversation, then it will be hard to really engage your audience. Explore various ways to engage your audiences within your regularly posted content. Don't ask, don't get! Here are some simple ways to use content to encourage discussion:
Topics that pit audiences against each other can be a great way to create discussion. Of course, you want to make sure that you’re not encouraging or creating discord, as that will ultimately detract users and audiences from your page.
Social media is, after all, meant to be social so try various posts, topics and imagery that will inspire conversation naturally within your comments.
Audiences love to share so take the time to read their messages and respond. Get away from response templates and keep your responses meaningful and authentic.
Don’t feel like you have to respond to every comment. Quality over quantity. Unique conversations create a positive impression, build report and brand advocacy even if that conversation wasn’t directly with them. Audiences will have a good impression by seeing a few well thought, meaningful response to a handful of commenters than they will seeing “thanks for the comment” behind every name.
Remember you are creating a community, not just passively throwing posts into the cloud!
Make sure you’re checking your DMs (direct messages) frequently and if you have a lot of them, build a schedule for when you check and respond. This will help manage your day-to-day workflow. Some social media channels like Facebook show your response time which can be either encouraging or discouraging to consumers.
DM’s should take priority during your check-in time on social media and even if you don’t have an immediate answer or response, it’s good to let your audience know you’re going to look into it and get back to them. This will build trust and reinforce that you’re trying to provide value to them as a customer.
One of the hardest thing to do as a social media manager is to prove the value you bring to the organization. this community is built for a purpose. Know your goals, track your progress and ensure everyone is on the same page for expectations of each social account.
The first thing that leadership needs to understand is that social media management is about building brand recognition that create opportunities to fill the bottom line. While it’s great to showcase and celebrate any sales that come from it, ultimately social media isn’t a sales machine.
It's all about making a plan and then working the plan! Awesome social accounts don't just happen - there should be strategy behind everything you do. With that said, how can we show brand recognition and engagement from your social media channels?
Social media offers a variety of ways to track and report your progress. Prioritize your reports it’s to look at the highest impact statistics first.
Analytics doesn’t stop with the social media platform. You should also be keeping tabs on how many audiences are coming to your website from your social channels and how engaged they are within your website.
Your social media team should take some time to capture and share conversations, audience’s engagement and other trending positive outcomes from social media management. Use a mix of user engagement screen shots with hard data to provide a comprehensive report showcasing the value of social media management.