Social marketing is crucial to building up and promoting your brand. Knowing your options when it comes to social media channels helps you maximize your brand’s reach. Facebook is one of the biggest social media sites out there, but what about social media networks that fly under the radar?
Read on for five social platforms you perhaps haven’t considered or have discounted.
Originally used to communicate with friends and family in more than 180 countries, WhatsApp has grown to nearly 1.5 billion monthly active users across the world. There are three ways people can use WhatsApp to communicate—one-on-one, broadcast lists and group chats. Your brand's marketing strategy for WhatsApp should include more personal tactics. One-on-one chats through the platform, for example, could be used as a virtual help desk, and group chats could be used to generate buzz around new or popular products.
Tumblr is a microblogging social network with more than 420 million users. Its users post everything from images to in-depth blogs. Tumblr users value interaction and building relationships through the network; therefore, you should use Tumblr to attract and interact with your consumers. Keep in mind that close to 40 percent of Tumblr’s users are younger than 25 years old, so be sure the audience fits with your brand messaging and goals.
“The Front Page of the Internet” is made up of endless Subreddits. Researching which Subreddits perform well and best suit your brand is a good way to get started on the site. Use Reddit to share stories and images promoting your brand. Another option would be to make use of Reddit Advertising either on all Reddit pages or on specific Subreddits.
With 186 million daily users, Snapchat offers a unique way to market your brand. Encourage your audience to add you as a friend on Snapchat to view personalized content and real-time video. Remember that Snapchat is a good way to show your consumers behind-the-scenes videos and sneak peeks to make them feel connected. Including interactive stories and employee takeovers are other ways to keep your audience interested.
Around one-third of all time spent online is viewing videos. On top of that, YouTube reaches more people than any broadcast or cable network on mobile. It will take more time to develop content for YouTube than many other social media networks, but its reach should prove worth it. To get better results, set up a brand account and optimize your videos' SEO by adding descriptions, tags and categories. Determine the types of video you want to feature on your page and post consistently.