Website design trends come and go, but the one constant will always be (wait for it...) user experience. Who is visiting your healthcare site? What are they searching for? To make our list, a site needs more than surface-level curb appeal. It must translate a wide variety of patient personas and care journeys into an organized, easy-to-navigate, online experience. "Know your audience," as they say.From research to appointments, check out six hospital or clinic websites we love—because they're doing UX right.
Talk about welcoming—from the smiles to the simplicity, visiting Rush.edu is—dare we say it—fun. We love all the ways to find what you're looking for, quickly and easily. Scroll down for news, healthy lifestyle information and social media posts to encourage patient engagement. Bravo. The only ding from our Epic review team? No sticky navigation.
According to their "About Us" section, NYC Health + Hospitals is the largest public healthcare system in the United States—with more than 70 locations throughout New York City's five boroughs. We love their bright, colorful layout with simple funnels by doctor, location or specialty. They've also included helpful links to increase font sizes and/or instantly translate site content into 104 languages.
We can't imagine anything worse than having a child battling serious illness. This gorgeous and well-organized site gets right to the heart of the matter with an insightful tagline. Then they follow it up with simple navigation clearly designed with families in mind. It gets even better as you scroll down, where more "I made the right decision to come here" information awaits—including research and awards.
Here's a fine example of white space in healthcare website design—look at all that air. Doesn't it make you feel calm and relaxed? The welcoming image and friendly question set the tone—and the deceptively simple navigation eases visitors thought the process. Looking for more content, faster? Click the hamburger navigation on the top left for a comprehensive site overview.
We're starting to see a pattern—searches, appointments and locations at center stage. It's like a prescription for healthcare website success! OrthoIndy does it well while still managing to look cool with contemporary fonts and background video. We're not sure about the "one-stop shop" positioning (might be a little light for the subject matter), but hey—this post is about site design, not branding.
What if a healthcare website was really just a mobile app in disguise? Leave it to West Coast hipsters to show us the way—with a streamlined, minimalist site focused on (what else) finding primary, urgent or emergency care ASAP. "How can we help today?" shows up again—this time without imagery at all. It all seems a bit transactional. But maybe that's the point? They've incorporated specialty pages deeper within the site for more context, as well as a well-defined "Chat With Doctors" feature that's HIPAA-secure.