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12.19.19

Enrollment Opportunities Your College Marketing Strategy Could Be Missing

Andrew Helland

It's official—prospective, traditional students of today were born in the 21st Century. These students are very technologically literate and are more aware of traditional marketing strategies than ever—but not as affected by them. Their behaviors are unlike prior generations.  

And because the marketing field is changing, here are some enrollment opportunities your higher ed marketing strategy could be missing.

Mobile

It’s important that your college or university marketing strategy includes design for mobile enrollment. To jump on the ever-growing mobile college research trend, Google recently introduced its college search feature, which includes admissions and graduation rates, as well as tuition costs. If your college or university’s webpages, emails or enrollment forms aren’t formatted for mobile use, you’ll be missing out on a huge number of prospects.

Student-Centricity

Universities and students both benefit from each other. But sometimes higher education institutions only focus on themselves in their marketing messages. It’s important for these institutions to step back and make sure to include students as the focal point. Only talking about yourself and your college’s achievements and programs can only go so far. Be sure your marketing efforts speak on students and not at them.

SEO

Students have all they need to know about colleges at the tips of their fingers, but how do colleges learn about students? That’s where search-engine optimization comes in. SEO allows you to market directly to students searching for specific terms and phrases. It plays a huge role in getting your college noticed by these types of students. You’ll also have the opportunity to use local SEO to reach particular audiences. An extensive SEO strategy can reach all the audiences you need.

Higher Education Freshman Insights Infographic Download