Our established core values are truly authentic to what our company aspires to be every single day. Of the six of them, though, my personal favorite is "Embrace Change." There’s no way our company would have grown nearly 7x in six years without embracing change.
We didn't get here by accident—here are a few things I feel reinforce how embracing change became one of the core values of Epicosity and why it's vital to any company.
It Comes in All Forms
As a team, we've navigated changes including:
- Changes in process
- Changes in job roles
- Changes in technology
- Changes in market conditions
- Changes in industries
- Changes in budgets
- Changes in client engagements
But embracing each and every one of them takes more than partial buy-in from the organization—it takes concerted efforts from leadership.
It Starts at the Top
Implementing meaningful change within an organization is incredibly hard if top-down buy-in doesn't exist.
"Because change is inherently unsettling for people at all levels of an organization, when it is on the horizon, all eyes will turn to the CEO and the leadership team for strength, support and direction. The leaders themselves must embrace the new approaches first, both to challenge and to motivate the rest of the institution."
- strategy+business Magazine
We're lucky. The leaders at Epicosity have no agenda, but rather the desire to be the best, continue to grow and build something this region hasn't seen before.
We want to become the agency of the future—not yesterday.
Consistently, our leadership has stepped up and been open to any case for change in pursuit of that outcome.
It can come from anywhere
When you create a culture of embracing change, something incredible happens. People are less surprised when things change! The team becomes more open to experimenting with new approaches that solve old problems. This is a powerful tool for growth in an organization of any kind—marketing agency or otherwise.
It's meaningless without Reason
But change needs reason to make a positive, lasting impact. So often, a change from a previous norm offers us an opportunity to "reset" and improve a process, a service or a function. By making "Embrace Change" a part of our values as a company, it gives us the permission to act on achieving our other core values more effectively—namely, "Relentlessly Pursue the Goal" and "Excite and Delight Clients."
Nothing stays the same—and that’s okay. As marketers, our job is to embrace change so that it’s less scary for our clients. Any truly great marketing firm (and most companies as a whole) should be in the constant throes of some level of change. It's the natural way to spur growth with meaning and purpose.