Despite your best efforts, last-minute tradeshow prep can catch up to you. You have been planning all year for the big event, you've worked hard to get a spot reserved, your booth is top-notch and is going to draw a crowd in, you have all your ducks in a row...
And just before you get ready to head to the show, you realize that you didn't think about doing anything on social media. Oops!
But all is not lost!
Sure, having a well-planned strategy is obviously the best choice. But that ship sailed a long time ago, and now it's crunch time! What can you do to save face and still get some stellar results out of it?
Research And Monitor Your Hashtag
First things first - identify the official hashtag for the show. This is ground zero.
This is where you are going to find the best people with which to engage. Search the hashtag on each social platform, and see what kind of buzz is going on. Look for trends, and see if there are any hotspots of which you can take advantage.
Start liking and engaging with people using the event hashtag.
Now that you know what people are doing at the event, try to convince them to come and engage with you and your brand. But how?!
Try inviting them to your booth to get a first-hand experience with your product. Offer some free swag (people love to post about freebies). Which takes me to my next point...
Talk About Your Booth Events
Do you have any booth appearances scheduled? Are you revealing a new product or conducting a demo? These are all things to make sure are included in your social media promotion strategy.
Set up an itinerary of all your events on a page on your company's website and share that link through your social channels.
Watch Out For Influencers
Keep a sharp eye out for influencers or super fans (they are the ones who are taking videos and pictures and are typically glued to their phones while on the show floor).
These people can really make a big swing for you and your brand. Approach these people, and strike up a conversation. Ask if you can snap a picture or do a quick video with them, and share it to your social channels.
For many fans this is the ultimate honor - they'll then go and share your posts and comments and engage. Other people will see this and might want in on the same action. Jackpot!
Don't forget that social media is all about right now.
If you see something interesting happening at the show, don't put it on the back burner and say you will post about it later. Later means it already has happened, and people have moved on. Something exciting is bound to happen, and the quicker you can take advantage of it the better.
Take into consideration these few tips, and you will be able to make something out of nothing. Good timing, having a keen eye and reaching out to start a conversation can make all the difference.