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Digital Marketing

Instagram Takes Plunge on Multi-Photo, Multi-Video Posts

Posted by Skyler Crabill on Feb 23, 2017 3:11:33 PM


There have been whispers and rumors about Instagram adding multiple photos and videos to a single post for quite some time now, and yesterday Instagram finally delivered.

It's always been a faux pas to post multiple photos of a single event back to back (to back) and clutter up someone's timeline, but, with this latest update, there is no need to painstakingly pick the single best photo or video from an experience you want to remember.

Let's break down how this works.

What's New

The entire game has changed now - you can combine as many as 10 photos and videos in one post and swipe left and right to see them all.

Adding multiple photos and videos is extremely easy. When you go to upload to your feed, you will see a new button that reads “Select Multiple.” Pick as many as 10 of your favorite photos or videos, and hit the "Next" button.

From here, you can select a filter that will be applied to all of your photos, or you can individually place the filters. If you don’t care about the order, you can simply press and hold and rearrange them any way that you like. When you are scrolling on your feed, you will see little, blue dots that will indicate multiple photos - you can swipe left and right to view them. You can "like" individual photos, but, when commenting, it is still as it always has been.

See it in action.

What it Means

Many Instagram purists are crying foul on this, because it seems like it’s "just a Facebook photo album." The point of Instagram has always been capturing that experience or moment in a single picture or video. It could start to blur the line that separated Facebook from Instagram, and it could begin to appear as if they are becoming one and the same.

But there are definite merits. Of course there are going to be plenty of users who abuse this and post 10 pictures that are all basically the same and tell no real story. As a company or business, though, it opens the window to do all sorts of fun and new things on your Instagram profile.

If you have been using the Facebook carousel ads you know exactly what I’m talking about.

The Marketing Impact

I’ve already started to see some fun and interesting things being posted out there. With a little bit of editing, you can now take all of your beautiful landscape photos that never looked good on Instagram and make them into a long, scrolling experience.

Keeping in mind that an Instagram photo is sized at 1200x1200, you can apply these numbers to your landscape or graphic. Making a graphic that is 1200x4800, you could then chop it into four, 1200x1200 graphics and post them in order to give the impression that it is a long, scrolling picture.

Check out this idea in practice over on our Instagram profile.

Overall, I’m excited to see what fun and creative ways people and companies are going to utilize this new feature. Share with us the ones you witness - or create.

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