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Where Graphic Design is Going in 2017

Kristi Wire


In terms of design, how the world works and how we perceive it has dramatically changed—our lives are moving faster, expectations are higher and deadlines are tighter than ever before. So how can we cut through the noise and chaos to help add value to our daily lives? And why should these values be fueled by design? 

When we open up ourselves to constructive interrogation and empathy by listening, sharing stories and asking questions, designers can gather this information and create solutions people can relate to on a fundamental level. 

Real connections play a vital role in exploring creativity and human psychology. 

"You-Focused" Experiences

In terms of the future, this is where I see design going—more you-focused experiences that answer multiple questions to complex situations and unique perspectives. We are all built differently, and, in order to tap into different skill sets and fears, creatives must dig deeper and work passionately by focusing on core values through intentional aesthetics and minimalistic design choices across any kind of medium. Whether it be tangible or digital, there will be a human component tied to the design.

And with the rise of innovation and technology, artificial intelligence design is in its infancy stage to provide value and streamline processes with our daily livestake voice-activated informational devices and self-driving cars, for example. 

Self-Awareness of the Present

On the other hand, as we rely more on technology, there’s this insatiable thirst for truth and knowledge about what is happening around us—a sense of self-awareness with the present. Because of this notion, design is going back to its roots, and creatives are discovering how to build trust and provide visual and communicative education to help people understand why a product or service is useful, how it connects with people and what it can do for you.

Image Credit: Raw Co. Juicery & Food Website—www.rawcocr.com 

Case in Point

Raw Co. Juicery & Food, for example, shows its healthy, all-natural product in its most naked form. The packaging is raw, real, inviting, vulnerable and true. You physically see the ingredients before buying it. Through providing truth in this way, again, designers are creating connections with people on a personal, holistic level. 

Looking Forward

So how does all of this tie into the future? From AI to stripping design to its simplest of forms, we, as humans, will continue to focus on what’s most important, allowing design to impact our lives for the better in the years to come.

Human connection will always be in style. 

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