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09.17.19

Why Brand Authenticity Matters to Your Hospital or Clinic

Andrew Helland

To be successful for both providers and patients, healthcare needs to be as accessible and patient-centric as possible. Today, patients have more access to information—and, subsequently, different options—than ever before. With a large and competitive market, gaining new patients may seem too demanding. But developing a unique personality and generating greater appeal in a competitive field can strengthen your brand and business for years to come. Bringing new ideas into your market takes conveying a genuine and trustworthy message—communication is key. And luckily, communication is a skill that you can learn.

Uphold your hospital or clinic’s brand by recognizing these benefits, and learn why an authentic brand matters.

Recognition

Having an authentic brand is an easy way to set yourself apart from competition and increase your customer recognition. Brand recognition can be prompted by our senses, and, when multiple senses are conveyed in a consistent way, they strengthen each other. Branded visuals and auditory cues can help you create positive and recognizable content.

Credibility

Give your customers confidence by having an authentic brand image. Consistency is vital when creating credibility. Whether you’re capitalizing on the local importance or history of your hospital or clinic, branding can show your patients your expertise. Credibility isn’t something you can achieve in the short-term, so be sure to maintain and continue to follow your brand’s identity.

Loyalty

Using authentic brand marketing tools to engage with customers and prospects can increase your loyalty. There’s a greater return on investment by keeping existing customers than recruiting new ones. Luckily, having an authentic brand can do both. As opposed to general branding, treat your patients as individuals. This encourages long-term relationships, which can increase the possibility of interaction and shared experiences you’ve provided.


By having a clear and genuine brand, you can attract physicians and patients to your space. Because healthcare is so vital in everyone’s lives, patients are desperate for a strong and considerate connection. Showcase or create new credibility through authentic branding.

For more tips on how to improve your healthcare’s brand, learn how to improve local SEO prospects.

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